Generally having to do with chorus management
This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences.
Victoria Buchy is someone you might call an administrator’s administrator. “I’m passionate about the people who work in the arts, who serve the artistic vision and mission that cultural organizations bring to life,” says the Toronto Children’s Chorus executive director.
As a graduate conducting student at Temple University in the 1980s, Diana V. Saez recalls being frustrated that there was no mention of Latin American composers—except for the famous composers Villalobos from Brazil and Ginastera from Argentina. When she moved to Washington DC, in 1990, she found a bustling choral music scene, with a wide variety of choruses. But Latin American music was not part of the standard repertoire.
L. Brett Scott has touched many sides of the choral world in his career so far, and it figures that plenty more is in store. “My association has gone from a symphonic chorus, to research, to a community choir, and now includes a larger choral-orchestral ensemble again,” he says.
Hiring your chorus’s first employee is an important step. Here’s how to make sure you get it right.
How does a chorus's legacy continue after its visionary founder is no longer around? It takes the will of a community.
When Shira Cion hunted down Kitka Women’s Vocal Ensemble in 1988, it was a different era. There were no websites with which small niche arts organizations could make themselves visible to the world.
The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains.
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These four simple steps will get your board working well on the right work.
Each month, Chorus America president and CEO Catherine Dehoney sits down to have a conversation over the phone with one of our members. This January, she spoke with Mary Henriques, executive director of the Pensacola Children's Chorus.
