With singers and concertgoers alike missing festive outings to beloved holiday concerts, this season’s online holiday choral events are giving us the chance to adapt our time-honored traditions. Chorus America is promoting these events to the public to help choruses connect with new audiences and choral fans discover good cheer from the safety of their homes.
*Also in this series:
Choruses and choral leaders who launched creative online participatory singing outlets to combat COVID-19.
Choral broadcasts sprouting up in the face of COVID-19.
Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole.
Gain an industry insider’s perspective on working with your local radio station to broaden awareness of your chorus. This unique session will teach you the keys to building a strong and lasting relationship, including how to approach the station, how to craft an agreement that benefits both parties, and what’s most important to the station personnel you’ll contact. Make sure to come with questions for an interactive Q & A to be held at the end of the webinar.
Take a closer look at the crowdfunding platforms that have created an entirely new generation of arts patrons in the last few years. You'll learn how to use these tools effectively and explore what today's audience expects from artists in terms of video, digital downloads, and access
I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation.